Brief: Self-Negotiated. 

Creative Idea: Recent visits to Berlin made me aware of a growing trend of people in creative industries considering Berlin as an alternative to London. With many receiving backlash on arrival and being blamed for ongoing gentrification in the city. TypeBack is a campaign designed by creatives on behalf of creatives. The campaign aims to represent creative newcomers true motives for moving to Berlin, show understanding towards local residents and reassign blame to developers.