Draw The Line
Brief: Brief set by Multi-Adaptor. Identify a current cause or issue, and turn it into an opportunity to affect change through brand.
Creative Idea: Draw the line is a campaign about street harassment. Many campaigns fight to persuade people to change their behaviours, the aim of ‘Draw the line’ however, is to reach a milestone not yet achieved in society- to agree, what is harassment? When users interact with the campaign, they help to identify harassment and send a message to society that it is unwanted.